Mercedes-Benz spans passenger cars, vans, financing, and a global industrial network. The statistics below separate Group sales, Mercedes-Benz Cars, Mercedes-Benz Vans, regional populations, financial measures, and workforce definitions so that figures from different denominators are not merged.
Key Mercedes-Benz Statistics
The following highlights summarize the most useful measures across the brand and Group:
- Mercedes-Benz Group sold 2,389,000 cars and vans worldwide in 2024, compared with 2,491,800 in 2023.
- Mercedes-Benz Cars sold 1,983,403 vehicles worldwide in 2024, down 3% from 2,044,051 in 2023.
- Mercedes-Benz Cars sold 2,044,100 vehicles worldwide in 2023, compared with 2,040,700 in 2022.
- Top-End vehicles represented 14% of Mercedes-Benz Cars sales worldwide in 2024, versus 16% in 2023.
- Core vehicles represented 59% of Mercedes-Benz Cars sales worldwide in 2024, up from 54% in 2023.
- C-Class sales reached 725,129 vehicles worldwide in 2024, rising 15% from 631,784 in 2023.
- Mercedes-Benz Cars sold 367,610 electrified vehicles worldwide in 2024, down 9% from 2023.
- Electrified vehicles accounted for 18.5% of Mercedes-Benz Cars sales worldwide in 2024, compared with 19.7% in 2023.
- Mercedes-Benz Cars sold 185,059 battery-electric vehicles worldwide in 2024, down 23% from 2023.
- Mercedes-Benz Cars sold 182,551 plug-in hybrids worldwide in 2024, up 13% from 2023.
- Mercedes-Benz Vans sold 447,800 units worldwide in 2023, up 8% from 2022.
- Electric van sales reached around 22,700 worldwide in 2023, increasing 51% year over year.
- Mercedes-Benz Cars sold 683,600 vehicles in China in 2024, down 7% year over year.
- Mercedes-Benz Cars sold 324,500 vehicles in the United States in 2024, up 9% year over year.
- Mercedes-Benz Group revenue was €145.6 billion worldwide in 2024, while Group EBIT was €13.6 billion.
- Mercedes-Benz Cars’ average sales price was €74,200 per vehicle worldwide in 2023, up 2% year over year.
- Mercedes-Benz Group had an average active workforce of 168,336 employees worldwide in 2023, including holiday workers.
- Mercedes-Benz’s production network comprised around 30 locations on four continents in 2024, with a plan for more than 40 vehicles over the following three years.
Contents
- Mercedes-Benz sales statistics and global scale
- Mercedes-Benz Cars segment and model data
- Mercedes-Benz electric vehicle statistics and adoption trends
- Mercedes-Benz Vans sales and commercial vehicle statistics
- Mercedes-Benz regional sales statistics
- Mercedes-Benz financial, workforce, and production statistics
Mercedes-Benz Sales Statistics and Global Scale
Mercedes-Benz Group reported 2,389,000 cars and vans sold worldwide in 2024, down from 2,491,800 in 2023. The Group’s 2023 sales were 2,491,600 vehicles, up 1.5% from 2022; the small difference between 2023 figures reflects the reported source and rounding context.
Mercedes-Benz Group Annual Report 2024 incl. combined management report MBG AG reports the final 2024 Group unit-sales figure. The 2023 comparison is also presented in the Mercedes-Benz Annual Report 2023 incl. combined management report MBG AG.
| Group measure | 2022 | 2023 | 2024 |
|---|---|---|---|
| Group cars and vans sold | — | 2,491,600–2,491,800 | 2,389,000 |
| Revenue | €150.0bn | €153.2bn | €145.6bn |
| Group EBIT | €20.5bn | €19.7bn | €13.6bn |
| Industrial-business free cash flow | €8.1bn | €11.3bn | €9.2bn |
The 2023 financial figures come from Full Year Results and Annual Report 2023, while the 2024 revenue, EBIT, and industrial-business free-cash-flow figures are from the Mercedes-Benz Group 2024 sales and results release. Industrial-business free cash flow excludes Mobility under the cited definition, so it is not the same measure as Group cash flow.
Mercedes-Benz Cars Statistics by Segment and Model
Mercedes-Benz Cars sold 1,983,403 vehicles worldwide in 2024, down 3% from 2,044,051 in 2023. The 2023 annual-report comparison recorded 2,044,100 Cars sales, versus 2,040,700 in 2022; the final-table and rounded release figures should be read within their stated reporting definitions.
The portfolio mix shifted toward the Core category in 2024. Top-End and Entry volumes declined, while Core volumes increased:
- Top-End represented 14% of Cars sales in 2024, versus 16% in 2023, with unit sales of 281,492 compared with 328,268.
- Core represented 59% of Cars sales in 2024, up from 54% in 2023, and unit sales increased 6% to 1,167,119 from 1,096,923.
- Entry represented 27% of Cars sales in 2024, down from 30% in 2023, with unit sales of 534,792 compared with 618,860.
The company categories are not individual models. They are portfolio groupings reported in the Mercedes-Benz Group Annual Report 2024 incl. combined management report MBG AG.
| Model or brand grouping | 2023 sales | 2024 sales | Reported change |
|---|---|---|---|
| S-Class | 171,124 | 127,073 | -26% |
| Mercedes-AMG | 143,184 | 140,282 | -2% |
| G-Class | 42,708 | 42,260 | -1% |
| C-Class | 631,784 | 725,129 | +15% |
S-Class includes the stated derivatives in the annual-report grouping, and the same report defines the Mercedes-AMG and G-Class figures. C-Class also includes model derivatives under the report definition.
Mercedes-Benz Electric Vehicle Statistics and Adoption Trends
Mercedes-Benz uses “xEV” for battery-electric vehicles and plug-in hybrids together. That definition matters because the 2024 decline in combined electrified sales was driven by lower BEV volume even as PHEV sales increased.
Mercedes-Benz Cars sold 367,610 xEVs worldwide in 2024, down 9% from 401,943 in 2023. The xEV share was 18.5% of Cars sales in 2024, compared with 19.7% in 2023.
| Mercedes-Benz Cars powertrain | 2022 | 2023 | 2024 |
|---|---|---|---|
| xEV sales | 333,500 | 401,943 | 367,610 |
| BEV sales | 149,200 | 240,668 | 185,059 |
| PHEV sales | 184,300 | 161,275 | 182,551 |
| BEV share of Cars sales | — | 12% | — |
In 2023, xEV sales rose 21% from 2022, while BEV sales rose 61% and PHEV sales fell 12%. The 2024 values and definitions are from the Mercedes-Benz Group Annual Report 2024 incl. combined management report MBG AG; the 2022–2023 comparisons are from the Mercedes-Benz Annual Report 2023 incl. combined management report MBG AG.
The 2023 model-level electric figures included 52,500 EQA units, 54,800 EQB units, 37,700 EQE Saloon units, and 32,100 EQE SUV units worldwide. A separate company release reported 222,600 passenger-car BEVs in 2023, up 73% and equal to 11% of overall passenger-car sales; that denominator differs from the Cars annual-report measure.
Mercedes-Benz Vans Sales and Commercial Vehicle Statistics
Mercedes-Benz Vans sold 447,800 units worldwide in 2023, up 8% from 2022 and reported as a record. The 2022 figure was 415,300, compared with 386,200 in 2021.
| Mercedes-Benz Vans measure | 2023 result | Context |
|---|---|---|
| Total Vans sales | 447,800 | +8% from 2022 |
| Large vans | 237,400 | 2023 worldwide sales |
| Mid-size vans | 178,900 | 2023 worldwide sales |
| Small vans | 31,500 | 2023 worldwide sales |
| Commercial vans | 380,400 | +9% from 2022 |
| Private vans | 67,400 | -1% from 2022 |
| Electric vans | Around 22,700 | +51% from 2022 |
The Mercedes-Benz Group sales rise to 2,493,000 vehicles in 2023 release supplies the 2023 Vans breakdown and defines its segment classifications. In 2022, Mercedes-Benz Vans sold 15,000 all-electric vans worldwide, up 9% from 13,800 in 2021, representing 4% of total Vans sales according to Full Year Results and Annual Report 2022.
Regional van sales also show different scales: 279,400 units were sold in Europe and 86,400 in North America in 2023, with growth of 8% and 13%, respectively. In 2022, Europe sales were 259,400, including 113,200 in Germany; Europe means the EU, United Kingdom, Switzerland, and Norway in that report.
Mercedes-Benz Regional Sales Statistics
Mercedes-Benz Cars sales varied substantially across its defined regions in 2024. Asia remained the largest listed region, while North America and the United States grew and Europe, Germany, and China declined.
| Mercedes-Benz Cars geography | 2023 | 2024 | Year-over-year change |
|---|---|---|---|
| Europe | 659,600 | 641,800 | -3% |
| Germany | 234,300 | 213,500 | -9% |
| Asia | — | 892,100 | -7% |
| China | 737,200 | 683,600 | -7% |
| North America | — | 365,400 | +8% |
| United States | — | 324,500 | +9% |
The 2024 regional figures come from Mercedes-Benz Group finishes 2024 with a solid Q4 to reach 2.4 million annual sales. Its Europe grouping is the EU, United Kingdom, Switzerland, and Norway, while North America means the United States, Canada, and Mexico.
For the prior period, Mercedes-Benz Cars sales in Europe rose from 618,900 in 2022 to 659,600 in 2023, and Germany sales rose 9% from 215,600 to 234,300. China sales were 737,200 in 2023, down 2% year over year, as reported in Mercedes-Benz Group sales rise to 2,493,000 vehicles in 2023.
Mercedes-Benz Financial, Workforce, and Production Statistics
The company’s 2023 divisional data combines sales economics, profitability, and cash generation. Mercedes-Benz Cars adjusted EBIT was €14.3 billion, with an adjusted return on sales of 12.6%; its adjusted cash flow before interest and taxes rose 10% to €12.5 billion.
Mercedes-Benz Cars’ average sales price was €74,200 per vehicle in 2023, up 2% year over year. This is a company-reported average sales price, not a retail transaction price paid by every customer.
Mercedes-Benz Vans revenue rose 18% to €20.3 billion in 2023, while adjusted EBIT rose 59% to €3.1 billion. Vans’ adjusted return on sales was 15.1%, whereas Mercedes-Benz Mobility’s adjusted return on equity was 12.3%; these are different profitability denominators and should not be treated as directly comparable margins.
The Sustainability Report 2023 reported an average active workforce of 168,336 employees worldwide in 2023, including holiday workers. It also reported €13,848 million in wages and salaries, €2,376 million in social-security costs, and €409 million in pension costs.
Mercedes-Benz described a worldwide production network of around 30 production locations on four continents in 2024. The Produktion bei Mercedes-Benz overview also stated a plan for more than 40 vehicles over the three years following the 2024 production-network statement; this is a forecast, not realized production.