BMW Motorrad delivered 210,408 motorcycles worldwide in 2024, its strongest sales result in company history according to BMW Motorrad. The figures below cover customer deliveries, regional demand, model groups, electrification and the BMW Group Motorcycles segment, with each period and geography identified.
Key BMW Motorcycle Statistics
These are the most useful headline measures across BMW Motorrad’s global business:
- In 2024, 210,408 BMW Motorrad motorcycles were delivered worldwide.
- In 2022, 202,895 BMW Motorrad motorcycles were delivered worldwide, up 4.4% from 2021.
- BMW Motorrad deliveries increased from 165,600 motorcycles worldwide in 2018 to 202,895 in 2022.
- In 2024, Europe received 118,727 BMW motorcycles.
- In 2022, Germany received 24,129 BMW motorcycles.
- In 2022, France received 21,223 BMW motorcycles.
- In 2022, the Americas received 45,775 BMW motorcycles, up 14.4% from 2021.
- In 2022, the United States received 17,690 BMW motorcycles.
- In 2024, Brazil received 15,267 BMW motorcycles.
- In 2022, Germany accounted for 11.9% of BMW Motorrad sales.
- In 2022, all other markets combined accounted for 41.0% of BMW Motorrad sales.
- In 2024, the Motorcycles segment generated €3,220 million in revenue.
- In 2024, Motorcycles-segment profit before tax was €198 million.
- In 2024, the renewed BMW F-series sold 40,890 units worldwide.
- In 2024, BMW four-cylinder models sold 27,147 units worldwide.
- In 2024, the BMW S 1000 RR sold 11,610 units worldwide.
- In 2024, BMW’s G 310 GS, G 310 R and G 310 RR sold 22,339 units worldwide.
- In 2024, BMW Motorrad’s Urban Mobility models sold more than 20,000 units worldwide.
- In March 2022, BMW Motorrad launched the CE 04 electric scooter.
- In 2024, BMW Motorrad’s Urban Mobility sales included two fully electric models.
Contents
- Global BMW motorcycle deliveries and long-term trends
- BMW Motorrad statistics by region and country
- BMW motorcycle sales mix and geographic concentration
- BMW Motorrad financial performance statistics
- BMW motorcycle model and segment sales
- BMW motorcycle electrification and product launches
Global BMW Motorcycle Deliveries and Long-Term Trends
BMW Motorrad’s worldwide customer-delivery series rose from 2018 through 2022, despite a decline in 2020. BMW Group’s chart reports deliveries in thousands; the values below are expressed as motorcycles.
| Year | Worldwide BMW Motorrad deliveries | Measurement |
|---|---|---|
| 2018 | 165,600 | Customer deliveries |
| 2019 | 175,200 | Customer deliveries |
| 2020 | 169,300 | Customer deliveries |
| 2021 | 194,300 | Customer deliveries |
| 2022 | 202,895 | Customer deliveries; 4.4% year-over-year increase |
Source: BMW Group Report 2022. BMW’s 2022 deliveries were 37,295 units higher than in 2018, a difference calculated from the reported chart values rather than a reported growth rate.
BMW Motorrad reported 210,408 worldwide deliveries in 2024, describing the result as a company record. BMW Group’s segment reporting gives 210,385 deliveries for 2024, and says this was 0.6% above 2023; the small difference is preserved because the two official BMW sources report slightly different totals.
Source: BMW Motorrad presents the strongest sales result in the company’s history and Income Statement | BMW Group Report 2024.
These figures refer to customer deliveries or handovers. They are not registrations or production, and BMW notes that retail deliveries do not correlate directly with revenue recognized in the same period.
BMW Motorrad Statistics by Region and Country
Europe was BMW Motorrad’s largest reported region in both the 2022 and 2024 data. In 2022, Europe delivered 110,788 motorcycles, compared with 111,126 in 2021, a 0.3% decrease.
| Region or country | 2022 deliveries | 2024 deliveries | Reported comparison |
|---|---|---|---|
| Europe | 110,788 | 118,727 | Europe total |
| Germany | 24,129 | 26,177 | Germany deliveries |
| France | 21,223 | 20,693 | France deliveries |
| Italy | 15,668 | 16,617 | Italy deliveries |
| Spain | 12,506 | 13,009 | Spain deliveries |
| United States | 17,690 | 17,272 | U.S. deliveries |
| Brazil | 13,051 | 15,267 | Brazil deliveries |
| China | 15,404 | 13,872 | China deliveries |
| India | — | 8,301 | 2024 only |
Source: BMW Group Report 2022 and BMW Motorrad presents the strongest sales result in the company’s history.
The 2022 country comparisons show different market directions: Germany’s deliveries fell 7.1% from 25,972 in 2021, France’s increased 6.7%, Italy’s decreased 2.3%, and China’s increased 7.7% from 14,309. The United States and Brazil are customer-delivery figures, not total motorcycle-market registrations.
The Americas as a region received 45,775 BMW motorcycles in 2022, up 14.4% from 40,010 in 2021. BMW’s 2024 press release separately reported 17,272 U.S. deliveries and 15,267 Brazilian deliveries.
BMW’s 2024 press-release geography also identifies 11,411 motorcycles from Central Europe, using BMW’s own Central Europe grouping. Region definitions therefore should not be assumed to match national registration datasets or another publisher’s regional boundaries.
BMW Motorcycle Sales Mix and Geographic Concentration
BMW’s 2022 market-share chart describes each country’s share of BMW Motorrad sales, not that country’s share of the entire motorcycle market. The largest named country share was Germany at 11.9%, while the residual “all other markets” category represented 41.0%.
| Market | Share of BMW Motorrad sales in 2022 |
|---|---|
| Germany | 11.9% |
| France | 10.5% |
| United States | 8.7% |
| Italy | 7.7% |
| China | 7.6% |
| Brazil | 6.4% |
| Spain | 6.2% |
| All other markets | 41.0% |
Source: BMW Group Report 2022.
The distribution shows a broad international customer base rather than dependence on one country. Germany and France were the two largest named markets in the 2022 sales mix, while the 41.0% residual category indicates that many additional markets contribute to BMW Motorrad volume.
Because these are shares of BMW Motorrad sales, they should not be interpreted as national market share. A market-share claim about all motorcycle brands would require a different denominator and source.
BMW Motorrad Financial Performance Statistics
BMW Group’s Motorcycles segment reported €3,220 million in 2024 revenue, compared with €3,214 million in 2023. The same unaudited supplementary information reports €2,721 million of 2024 cost of sales and €2,656 million in 2023.
| Motorcycles segment measure | 2023 | 2024 |
|---|---|---|
| Revenue | €3,214 million | €3,220 million |
| Cost of sales | €2,656 million | €2,721 million |
| Gross profit | €558 million | €499 million |
| Selling and administrative expenses | — | €296 million |
| Profit before tax | €258 million | €198 million |
| Net profit | — | €138 million |
Source: Income Statement | BMW Group Report 2024. The page labels these segment figures as unaudited supplementary information.
Gross profit was €499 million in 2024, compared with €558 million in 2023. Profit before tax was €198 million in 2024 versus €258 million in 2023, while 2024 selling and administrative expenses were €296 million and net profit was €138 million.
Revenue and delivery totals measure different parts of the business. Deliveries are customer handovers, whereas segment revenue is an accounting measure for the Motorcycles segment, so the two should not be combined as if they were the same observation.
BMW Motorcycle Model and Segment Sales
BMW’s 2024 model data shows a mix led by the renewed F-series and the company’s large adventure-touring family. “Over” figures are lower-bound statements, not exact totals.
| Model or segment | 2024 worldwide sales |
|---|---|
| Renewed F-series | 40,890 |
| BMW four-cylinder models | 27,147 |
| G 310 GS, G 310 R and G 310 RR | 22,339 |
| S 1000 RR | 11,610 |
| R 1300 GS, R 1250 GS Adventure and R 1250 GS | More than 68,000 |
| Urban Mobility models | More than 20,000 |
Source: BMW Motorrad presents the strongest sales result in the company’s history.
The renewed F-series includes the F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R and F 900 XR. BMW’s four-cylinder grouping includes the three M models, while the sub-500cc grouping covers the G 310 GS, G 310 R and G 310 RR.
More than 68,000 customers worldwide chose the R 1300 GS, R 1250 GS Adventure and R 1250 GS in 2024. BMW also reported more than 20,000 Urban Mobility motorcycles and scooters, including the C 400 GT, C 400 X, CE 04 and CE 02.
These groupings use BMW’s own model definitions and should not be treated as mutually exclusive market segments outside BMW’s reporting framework. The “more than” wording means the exact totals were not disclosed.
BMW Motorcycle Electrification and Product-Launch Statistics
BMW Motorrad launched the CE 04 electric scooter in March 2022. The launch count records a product event and does not measure the number of units sold.
During 2022, BMW Motorrad presented one new model and four model revisions. Three updates were in the Touring segment—the K 1600 GT, K 1600 GTL and K 1600 B—and two Sports-segment revisions, the S 1000 RR and M 1000 RR, were announced for 2023 launches.
Source: BMW Group Report 2022.
BMW’s 2024 Urban Mobility sales included two fully electric models, the CE 04 and CE 02. BMW also introduced the CE 02 eParkourer as another electric vehicle in its 2024 product-portfolio renewal.
Source: BMW Motorrad presents the strongest sales result in the company’s history.
The available figures establish model presence and launch activity, but they do not disclose separate electric-unit sales. Consequently, the electric-model count should be read as portfolio coverage, not as an electrification adoption rate.